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image of End Violence Against Women

Design, Development

End Violence Against Women

A leading UK coalition campaigning to end violence against women and girls, calling on all levels of government to do more and to shape public debate

Homepage mockup
EVAW design elements
Some of the new design elements

EVAW focuses primarily on running campaigns, increasing awareness and impacting policy. From our initial meetings with the team, we discovered the main frustrations with their old website were that they couldn't easily add updates to their campaigns or highlight key statistics, so we started by developing ideas to address these problems. For the homepage, we abandoned the typical tagline approach in favour of highlighting a key statistic around violence against women, with links to share the statistic on Twitter or Facebook. In this way, we strengthened EVAWs message by bringing the shocking facts to the forefront of the site and encouraged engagement with the ability to socially spread those facts. We then created a campaign template that included a prominent statistic section and an 'updates' area; this feed automatically brings in news posts that have been tagged with that campaign, allowing EVAW to easily add any new activity to their campaigns.

Initial wireframes
Homepage
The redesigned homepage
Campaign page
New campaign page
Introductory animation
Introductory animation
News listing
The news listing page
News article
Example of a news article