EVAW focuses primarily on running campaigns, increasing awareness and impacting policy. From our initial meetings with the team, we discovered the main frustrations with their old website were that they couldn't easily add updates to their campaigns or highlight key statistics, so we started by developing ideas to address these problems.
For the homepage, we abandoned the typical tagline approach in favour of highlighting a key statistic around violence against women, with links to share the statistic on Twitter or Facebook. In this way, we strengthened EVAWs message by bringing the shocking facts to the forefront of the site and encouraged engagement with the ability to socially spread those facts. We then created a campaign template that included a prominent statistic section and an 'updates' area; this feed automatically brings in news posts that have been tagged with that campaign, allowing EVAW to easily add any new activity to their campaigns.